Reuters: Google Booksearch benefits publishers (Entry Nr. 181, by user 1 | edit) |
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Reuters reports, that Google Booksearch and the similar program by Amazon are praised by some publishers.
Oxford University Press says that during the last 2 years, 1 million visitors have viewed their titles on Google Booksearch. Other publishers report, that the click-through-rate from Google to the publishers website ranges from 25% to 44%.
The article includes statements from these publishers: - Oxford University Press - Springer Science + Business - Penguin - Osprey - Walter de Gruyter/Mouton-De Gruyter
Reuters article
Google Booksearch |
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